Pull And Push In Digital Marketing

In 1960, the digital marketing targeted ads on television and radio. Each product was "space age" and guaranteed to meet all the needs of consumers. Social marketing is the word capture every advertising company, all products were given a slope as beneficial to the welfare of society. "Drink Coca-Cola! Refreshed get better." Means more energy for work, family and community Pepsi came out with the slogan of the new social consciousness was in 1961: "Be sociable."

Digital marketing today has gone beyond the limits of television and radio, go to the almighty internet. Through Internet, we find the digital marketing and social media and using the mobile web. Digital Media, on the other hand, may include interactive displays in public places. All these rapid advances in technology in recent decades have led the digital marketing to new depths, the result for merchants is a choice between pulling and pushing. Let's take a look.

Pull digital marketing refers the user to search for and select information about the digital media like the Internet. In other words, a user "pulls" content platforms such as websites, blogs, videos, and databases (on YouTube). Apparently there are huge benefits to shoot. Internet users search on any topic under the sun, and here is the freedom to ensure that they are marketing for a certain set of information can be found in search results. As requests for information are voluntary, the content is unlimited. For example, a user starts to retrieve the 'top cell phones in 2011 and met with millions of hits. Each link leads to a site that can contain an unlimited amount of information, and things do not. Why have you made a selection by clicking on the link, the pull is completed.

For Internet-savvy users drops attraction is obvious. It takes a tremendous amount of effort, expertise and creativity to get all the information in search engine results. Indeed, an industry professional has been created to help marketing departments to the task: Search Engine Optimization. SEO work is to increase the visibility of a website using an Internet marketing strategy, and a lot of (often top-secret) methods. Another drawback to the attraction more apparent that applies to television and radio has been felt since the radio is first marketed. The content is broadcast, but someone really needs to hear (or see in the case of television) for information to be fired.

Push digital marketing is much more intrusive than shoot. It involves the marketing of Transmittal (or push) the messages to users. Push can be done via an electronic newsletter, but through drawing, because the user is first asked to join the mailing list. Digital displays in public places like airports and shopping centers are examples of Push. Real estate brokers often use this method to push to advertise the properties. The flexibility inherent in a technical interface and the impact on the client is a major asset to the profession. In a broader sense, pushing the creator of the message data to the target market. Benefits to include Push the speed at which the message is brought to the target. There is no waiting or finagling to be discovered by the market, marketing simply pushes the data to the target. Information delivery is also much more accurate and less likely to be blocked by the user.